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Authors Served:
Just wanted to say thank you for your efforts on my manuscript...You did an awesome job and your attention to detail helped so much! (Tim McKitrick, Timothy Publishing Services, author of "The Hope of Glory")
"Thank you again for all of the time and effort you put into making sure this book is all that God has created it to be. I'm filled with so much joy and excitement." (Asia Carter, author of "Woman in Motion")
"I would especially like to thank Jim Kochenburger, my editor. He was helpful in his comments and corrections, as well as extremely encouraging." (Dawn Morris, "One Will Be Taken")
"Thanks Jim. You did a great job. I am not surprised. Now I know why your services came so highly recommended. " (Lawrence Maeba)
"I am grateful for what you have done and am well pleased" (Lisa Jackson)
"I've got to tell you, the video trailer has gotten rave reviews. Thank you again!" Lonnie R. Walker II
"I took your advice and changed the title of my book. Thanks for the advice because you were right....You made some great changes and I felt confident publishing the completed project. Thank you again!" (Trudy Kay Rowley)
"I truly believe the effort you put into this is going to make it a much better book."--Joel Hunt
Nick Brown--"You are blessed with a true talent."
Joel Rissinger--"Your edits are fantastic--thank you so much!"
Alvin Wilkerson--"Thank you for the great job you did with Bishop's book. It has been a pleasure working with you."
Pamela Valerio--"You did an excellent job, thank you so very much."
Minister Ronny Mills--"Thank you for your services. Be blessed!"
"Thank you so very much! Next year I go on to the next book; hope to do business with you then"--Jennifer Leotaud
"Thanks for your wonderful review."--Pastor Tekena Ikoko
Yoruba M. Chillus--"Thanks a whole heap!"
Wajidally Kahn--"Thanks for completing the manuscript. It was wonderfully done."
"I like the editing you have done...I am finding myself feeling as if I am reading a new book. I have recommended you to 2 friends who have written a book."--Benay Behnke
John Stewart--"Thanks for your work."
"I thank you again for all you've done. I had no idea the magic and life a good editor could bring to an ordinary piece of writing. I am truly amazed and blessed for all your help."--Sylvie Hache
Catherine Sheets--"It's been great doing business with you. Wish you all of God's blessings and thanks again!
"Hi Jim! People are in love with the books. Both books are impacting lives for God. Thank you!"--Lawrence Maeba.
"I don't know how to thank you for using your great talent to edit my work. I couldn't have done this without your help."--Jerry Roberg
"Thank you once again for your help, time and guidance.. Thanks a million ." Claudette Allen
You have put together a project that was nearly shattered due to a broken vessel of clay, in need of healing, yet unyielding to failure. God will use this work in a mighty way for His glory. Thanks, for your help and God's richest blessings. In Him, Ruth Stafford
D.B. Lantz
David Hollier
Celestia Tracy
Funsho Aduloju
Michael Bott
Raul Lopez
Jim Tunstall
Scott Delashaw
Sarswattee Khan
Cheryl Sellinder
Bernice Edwards
Rosie Wilson
Dennis Dwyer
Rich Trayler
Mary Mathes
Sabrina Ramos
Thanks for everything you did! John Anderegg

Why the Self-Publishing Dislike? (Part 3)

Blog post 11-24-10 Before you read this, I want you to know, I love Christian writers. I love serving them. I love helping them create the best book they possibly can. That is why I founded the Christian Self-Publishing Association. I even love the critics of self-publishing on the internet. So think of this post as kind of a tough love message for the critics (and a way to help you take what they say with a grain of salt when you encounter them online).

(Part 3 of 5) As you look into self- publishing, particularly online, it will not take long before you find those who demonize it, in whole or in part. The accusations can range widely, but when you boil it down, they demonize it because:

They self-published a book, thinking it would be a best-seller and it was not–by a long shot.

It is likely these folks ventured into publishing with two big faulty ideas (shared by far too many authors):

1) This book is going to sell a million copies. (This is an especially dangerous idea when an author feels God told him his book will sell a million copies. Could it happen? Sure. Will it? Probably not.)

2) This book is straight from God–manuscript, cover, and title–all from God. (Either a number of authors are mistaken, or God needs help with design, titling, grammar, manuscript structuring, and so on.)

When a person holds these two faulty ideas and their book doesn’t sell a million (or even a hundred), it can’t be their fault and it can’t be God’s fault–so it must be the self-publishing company’s fault–or the whole idea of self-publishing in general. Again, take what the critics say online with a grain of salt.

Here are a few key words of advice:

1) Set realistic expectations for the sales of your book.

The top books from well-known authors, with tens of thousands of dollars behind them in marketing, do well to sell even 50,000 copies (only a handful sell over 100,000 copies). Selling books is VERY difficult (and not cheap). Pray for God to open doors and to make a way for your book. Have a plan for marketing your book in place before you get too far down the road writing the book.

2) Your book’s mission must be about ministry, not money. 

I have to think hard to recall what I’ve earned in royalties from book sales over the last 21 years, but I can immediately recall the pastor who approached me at a workshop some months ago to tell me how blessed he and his family were by my book, Fun Devotions for Parents and Teenagers – a book that has been out of print for 15 years! How did he even find it? (Oh, I just found it for a penny on Amazon – used!) Or, when I heard from a youth pastor friend of mine who used one of the youth ministry sermons from my book, The Top 20 Messages for Youth Ministry in his youth service. Many kids came to Christ that night, while others found healing from anger’s wounds at the altar in prayer. These are my motivation for writing anything – blessed lives.

Thoughts of money, “fame,” or prestige will kill the writing and publishing process. Keep your motives pure and keep God at the center of the process.

 3) Writing a book will be the HARDEST thing you may ever do.

Writing a book–if you do it right–is very hard work: “If it was easy, everybody would do it” (Tom Hanks, A League of Their Own). Be ready to work, to learn, to make mistakes, and for even your surest instincts to be wrong at times.  Few things will be more difficult…or more rewarding than writing a book.

4) Work on becoming an excellent writer. Know when to ask for help.

Develop your craft as a writer. Take writing courses. Read a lot. Join a writer’s group. Become a true student of the writing craft. Focus on the writing.

Don’t try to become an expert cover designer, book title and cover copywriter, or expert marketer in addition to the writing.  This is just beyond the reach of mere mortals. Be honest about your weaknesses and what you can and cannot do.

Get experienced professional help to do what you cannot or do not have time to do.

God bless you as you write!   Jim

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