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Thanks for everything you did! John Anderegg

Celebrate Your Book’s Launch and Generate Buzz!

Oymg It is important to celebrate a book launch, and get a few things right before the launch that will pay off on the big day.

Here are just a few tips for launch day:

1) Make sure you celebrate your book’s launch with friends, family and fans. You’ve worked hard and poured your heart and soul into its writing. Have a blast!

2) Tie your launch party in with your book’s theme (even subtly). A bagel and coffee shop party works with the Jewish author’s culture, in a subtle way. (Bagels are a traditional part of American Jewish cuisine. Well, I like ’em too, but you get it.)

Here are some things this author got right beforehand that paid off when her launch day arrived:

3)  A strong title, design and front cover copy.

OyMG is a strong title.  Such a title can be a risk (slang can change), but as long as OMG holds up as a texting standard for another 3-5 years (the lifespan of this book), this will be fine. The subtitle/ tagline is great: “Jewish girl. Christian camp. Holy moly.” It uses very few words to say a lot.

The cover design is cool for the youth and young teen market. It is not perfect, but it is very good.

4) Great PR hook for the title. A Jewish girl in a Christian summer camp? That is a setting for drama at worst, comedy at best.

A PR hook like this can be the gift that keeps on giving for your book. Always remember that. After all, I heard about this single launch party in Tempe, Arizona for this one book because it was picked up by a Google newswire feed. And knowing that 417 new books are published each day, hence 417 books are probably launched each day, that is impressive. (I didn’t hear about the launch of over 410 of those other books today 🙂

One tip: Do not hold your launch party until you have copies in hand and your book is available for purchase online, through Amazon and others. (You want your book to be in hand and available to order everywhere before your launch party.)

Blessings, Jim

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Are you looking for a geat title, subtitle and cover copy? Let us write it. Click here to see our  Titling and Cover Copywriting Service

Do you need to generate buzz for your book? Use Social Media like Facebook, Twitter, and more with our Social Media Book Marketing Starter Program. We provide the tools you need to succeed.


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